i
What we sell
An app for iPhone, distributed through the Apple App Store. Customers upload a reference image and photographs of themselves. The software either helps them frame and shoot the same composition on their own camera, or generates a new image placing them in that pose, scene and light. Around that sit a library of prepared looks and a set of image-to-image effects. Everything is sold as an in-app purchase: auto-renewing subscriptions, plus one prepaid credit pack for people who'd rather not subscribe. Apple collects the payment and pays us out.
ii
Who buys it
People who want decent photographs of themselves without booking a photographer. Bloggers and creators who need a steady supply of images. Small businesses making content for their own channels. Anyone who's ever saved a picture and thought I want one like that. No photography or retouching skill required, which is rather the point.
iii
Where the revenue comes from
Subscriptions and prepaid packs, charged in US dollars through Apple's in-app purchase system. No advertising, no data brokerage, no reselling of customer photographs. Payment details never reach us at all: Apple handles them end to end. The free tier is a real tier and not a countdown, because people should be able to see the output before paying for it.
iv
What happens to your photographs
They deliver the thing you asked for and nothing else. Not published, not sold, never used to train a model. Delete an image and it's gone; delete the account and all of it goes. Retention periods, processors and your rights are set out in the Privacy Policy.